Knowledge : Research Papers

March 8, 2016

CMOs should embrace ‘creative destruction’ to drive brand loyalty

US — CMOs from leading organisations are more likely to embrace the ‘creative destruction’ of tech disruption to build business models that invite collaboration, according to a new IBM study. […]
March 8, 2016

Bank customer satisfaction improves

Source: Jane Bainbridge UK — Sectors such as banking, transport and utilities have shown signs of improved customer satisfaction with first direct taking the top spot for the first time. […]
March 8, 2016

Consumers have gone mobile long ago – researchers must catch up before it’s too late

Source: ESOMAR by Dan White & Chris Stevens The gap between mobile consumers and online surveys is increasing. Now is the time to bridge it. Making surveys ‘Mobile First’, so […]