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March 4, 2016

Enrique Domingo is The New Chair Of Esomar’s Professional Standards Committee

Enrique Domingo has been appointed as the new chairman of ESOMAR’s Professional Standards Committee for a three-year term starting January 2016. He succeeds Adam Phillips, winner of the John Downham […]
March 4, 2016

Millward Brown Buys Analytics Quotient

UK – WPP-owned brand, media and communications research company Millward Brown has announced it is acquiring marketing analytics company, Analytics Quotient, for an undisclosed amount. Analytics Quotient ( AQ ) builds data […]
March 4, 2016

Social Media Analytics Market Set For Strong Growth

The expected growth is attributed to a transition from traditional business intelligence techniques to advanced analytics techniques, as well as a strong surge in the number of social media users. […]